Ansca Mobile, together with partners InMobi and PapayaMobile, today announced Corona LaunchPad, a comprehensive set of services aimed at helping Corona SDK developers market their apps, gain distribution, improve app monetization, and understand their audience.
This year alone, Corona SDK-based apps have been downloaded over 20 millions times across both the Apple App Store and Android-based app stores. In addition, many of these apps have hit the top of the charts in multiple app stores and countries. However, despite this success and the leading technical capabilities of Corona, many developers still struggle to market their apps post-launch. LaunchPad has been built to help mobile developers with these issues, giving them access to a valuable set of marketing services, guidelines and analytics from Ansca and its world-class partners.
LaunchPad’s partners currently include:
- InMobi: As the largest independent mobile ad network, InMobi serves more than 36 billion monthly impressions and reaches consumers in over 165 countries.
- PapayaMobile: The leading social gaming network on Android, PapayaMobile reaches 22 million users worldwide and offers features like news feeds, leaderboards and other elements to make games social.
Many more partners are in the works and will be added on a rolling basis.
“The more successful Corona developers are, the more successful we are,” said Walter Luh, co-founder and CEO of Ansca Mobile. “That’s why we created LaunchPad — to give them the best opportunities to promote and monetize their apps. And we’re thrilled to have partners like InMobi and Papaya providing Corona developers with even greater advantages in the highly competitive mobile apps space.”
InMobi has partnered with Ansca because of its large reach within the mobile development community and because of the top quality apps being consistently developed with Corona SDK. “InMobi is committed to growing developer ecosystems, and integrating with Corona SDK allows us to reach an important segment of mobile developers and provide them the opportunity to create ad-supported games and apps,” said Gregory Kennedy, Director of Global Marketing for InMobi. ”We specifically chose Corona SDK because it solves the problem of cross-platform development and has the potential to be the leading mobile gaming platform going forward.”
LaunchPad provides access to different benefits depending on an app’s lifecycle stage and level of success:
- Exclusive content on how to best market and distribute a mobile app, developed by Ansca’s marketing and PR experts in conjunction with a number of successful game studios that have shared their tips and tricks.
- Access to Ansca’s social media and PR resources to give apps a marketing push well beyond what is available to independent developers.
- Access to exclusive marketing, monetization and promotional programs from Ansca’s impressive list of partners, including InMobi, PapayaMobile and multiple other partners like app review sites and app discovery platforms.
- Comprehensive analytics data on developers’ applications and audience.
Together with Corona SDK’s unparalleled ability to support high-performance, cross-platform mobile apps, LaunchPad gives developers the absolute best development framework to build and launch mobile applications. No other development platform can equal the technical sophistication of Corona SDK and the distribution and monetization support of LaunchPad.
About Ansca Mobile
Ansca, Inc. (http://www.anscamobile.com) is a venture-backed Palo Alto, CA-based mobile development company founded by two former Adobe mobile engineers who previously led the Adobe Flash Lite engineering team. Their Corona SDK mobile toolkit empowers developers of all backgrounds to create games and applications for Apple’s iOS and Google’s Android mobile platforms. So far in 2011, apps created with Corona SDK have been downloaded over 20 million times across iOS, Android, and the NOOK Color.
About InMobi
InMobi (http://www.inmobi.com) is the world’s largest independent mobile advertising network. With offices on four continents we provide advertisers, publishers and developers with a uniquely global solution for advertising. Our network is growing and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36 billion mobile ad impressions monthly. InMobi was recently selected as the 2011 AlwaysOn Top 100 Mobile Companies in Silicon Valley.http://www.inmobi.com/inmobiblog/
About PapayaMobile
Founded in 2008 by CEO Si Shen and CTO Qian Wenjie, PapayaMobile (http://www.papayamobile.com) provides both tools for game developers and content for players on its growing social mobile network of over 22 million users worldwide. With headquarters in Beijing and offices in San Francisco and London, PapayaMobile offers developers a fast and easy way to reach millions of users across the globe and improve their return on investment for Android game development. Players can participate in high quality social mobile gaming experiences with rich community interaction across Papaya’s rapidly growing network of hosted games.
