Kickstarter is all the rage among game developers, especially in the past six months. According to GigaOm, Kickstarter has witnessed a 50% increase in campaigns overall, with gaming projects as the second most funded category. With combined total of over $75 million in contributions for games, it’s no wonder that developers turn to Kickstarter for funds.
However, funding alone doesn’t guarantee success. On the contrary, Kickstarter’s been under heavy criticism for projects that fail to deliver – some crumbling during the production process, while others struggling to stick to the timeline. Despite its lure, Kickstarter should not be considered “free money.” If you choose to utilize Kickstarter for your project, you are obligated to “pay it back” in some form, if not entirely, via exchange of offers, related products, etc.
If you’ve used Kickstar to fund development, we’d love to hear your experience. Was your campaign a hit or a flop? What do you recommend to other devs, who are considering a Kickstarter campaign launch?